Agra’s vision is to make it easier for everyone to live everyday life with high quality and sustainable food. That is how we want to grow and create value.
Our mission is to create good culinary experiences for consumers in Scandinavia through strong local products and brands.
In order to achieve this vision, Agra has a strategy for profitable growth through strong brands and concepts for the food retail and service industries in Scandinavia. Category development takes place in close cooperation with customers.